Tuesday, 16 December 2014

Facebook's India user base grows to 112 million


US-based Facebook, that had regarding one hundred million users in April this year, saw its monthly active users  base touching 112 million at the tip of Sep. the amount of daily active users from India currently stands at fifty two million.

Growing net penetration and an oversized youth population has helped world's largest social network platform Facebook expand its user base in India to 112 million - the second largest when the North American country.

Interestingly, of the 112 million userbase in India, regarding ninety nine million users ar mistreatment the platform through their mobile phones a minimum of once a month. regarding forty five million users in India ar mistreatment their mobile phones each day to attach with their friends on Facebook. Facebook has conjointly conducted a study titled 'Coming ancient on Screens', that aims to grasp people's attitudes and behavior each on-line and offline.

We have seen tremendous growth from across regions. there's still an enormous market chance to faucet into. we have a tendency to ar partaking actively with our users and partners  on however will their expertise on the platform be increased more, Facebook India decision maker Kirthiga Reddy told PTI.They suffer from FOBO with seventy seven per cent respondents locution they wish to be connected to the net where they're, she added.Social media is that the initial place this cluster would address share a photograph of themselves  a funny video or joke , a stimulating news story  and a random observation  - ranking before face-to-face, text, email and different means that of communications, she said.

The study found that seventy seven per cent of the users within the 13-24 years cohort in agreement that they can not leave their house while not their mobile, whereas sixty three per cent in agreement that they might like better to hand over their TV for his or her movable. Another fascinating finding that emerged was that youth nowadays use a median of 4 devices and infrequently use multiple screens within the evening, particularly whereas look TV, Reddy said.





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