There is a true gap within the marketplace for a fashion whole that is aspirational while still being accessible and reasonable," Sally-Anne Newson, the freshly appointed corporate executive, told us. Hailing, last, from ASOS, Newson brings together with her over fifteen years expertise in e-commerce (including a high-profile stint at eBay), and she's not wasting any time.
IT's a case of all amendment at Atterley Road this year. Despite solely being launched in 2012, the whole has quickly custom-made to its customers' wants and is within the thick of an entire overhaul, together with a replacement corporate executive, a replacement artistic director, we have a tendency to area unit told, still as a replacement name and a replacement web site later this year.
I was the primary international worker for ASOS and ran their second-largest market, Australia, thus I additionally perceive the chance and challenges around building our Atterley Road whole globally," she said. "We have massive ambitions, indeed our goal is to be £100 million by 2020. We've positively got our sights on alternative international markets within the future - with the apparent 1st selections being France and FRG.
My new role can permit ME to target building the Atterley Road assortment, with a selected target our expanded own-label proposition," aforesaid Starmer-Smith. "This new team can deliver associate expertise and effect that we all know the Atterley Road girl craves."
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